The phone features a massive 6-inch HD display, two rear cameras for portrait shots, a large 3,500 mAh battery, and up to 32 GB of storage. For $160, Cricket customers will be able to purchase the Nokia 3.1 Plus, which after the few minutes Quartz spent with the device feels like an exceedingly impressive bargain. 25), it announced partnerships with Cricket Wireless (the low-cost subsidiary of AT&T) and Verizon, offering exclusive phones through both carriers. HMD has a two-pronged approach for stealing market share away from other low-cost phone makers. Today (Jan. This is a company that is doing things right.” It has already managed to sneak into the top 10 smartphone brands in the world, and now has its sights on a far more difficult-and potentially lucrative-task: cracking the US market. As 9to5Google put it: “Nokia’s comeback isn’t just thanks to a recognizable name. Like Nokia of old, HMD split its business between selling feature phones, like the nostalgia-packed reboots of the 33 phones, and smartphones that offer a lot at relatively low prices. HMD has spend the past few years rolling out consistently affordable and well-built devices, an effort to stay true to Nokia’s reputation for durability. Nokia sold naming rights to HMD, and in 2016 the new company, also based in Finland, bought Nokia’s old feature-phone division from Microsoft for $350 million. After a small hiatus, the Nokia name returned, thanks to a new company called HMD, which was backed by FIH Mobile, a subsidiary of manufacturing giant Foxconn. Nokia ended up selling its mobile devices division to Microsoft in 2013, which ran it into the ground within a few years. But then the smartphone came along, and the Finnish company struggled to adapt to the mobile web. Nokia phones were once indestructible, ubiquitous, and revolutionary. Somewhere in the distance, a beautiful melody rings out.